Your marketing needs leadership, not another consultant.
In times of growth, transformation and disruption, I’m providing senior level marketing leadership and execution for B2B technology and service providers. My experience combines corporate, startup and private equity environments. I’m offering flexible and scalable arrangements across the full marketing stack, with a complementary track record in product leadership and general management.
Experience at a Glance
Service Portfolio
What I Do for You
No slide decks from the sidelines. I work with your team on what actually moves pipeline and growth.
Strategy & Go-to-Market
Positioning that resonates with real buyers. Messaging that works in the sales call. GTM plans that actually get executed.
Thought Leadership & Visibility
Turn your experts into visible industry voices. Content, executive positioning and analyst engagement that influences deals.
Pipeline & Demand Generation
Campaigns that build measurable pipeline. Not aimless brand awareness, but programs your sales team actually wants to run with.
Team & Org Building
Hire the right people, build team structures, manage agencies. Marketing that keeps running after I leave.
Marketing Tech & AI
Pick and implement the right tech stack. Deploy AI where it creates real leverage, not as a buzzword.
Product-Led Growth
Bridge marketing and product. Validate product-market fit and find growth levers, drawing on hands-on experience as a CEO and VP Product.
Why a Fractional CMO?
Why a Fractional CMO Instead of a Full-Time Hire?
The honest answer: not every company needs a full-time CMO. But every company needs a clear marketing strategy.
Senior Expertise, Smart Economics
20+ years of experience at 30–50% the cost of a full-time CMO. The money you save goes straight into execution.
No Months of Onboarding
I've done this before, in corporates, startups and PE portfolio companies. Quick first impact instead of a long warm-up.
More Than Just Marketing
As a former CEO, VP Product and Chief of Staff, I understand product strategy, team dynamics and investor expectations, not just the marketing bubble.
Scale Up or Down Anytime
From one day a week to a full mandate. No lock-in, no long-term commitments. If it's not working, we stop.
Corporate + Startup + PE
I know the playbook in corporates like Atos and Siemens, the speed of startups like blueKiwi, and the expectations of PE investors like Gores Group.
Built for International
Led teams across Germany, France, Netherlands and the UK. Pan-European and transatlantic networks that open doors.
Target Market
Who This Works For
Customers
- B2B technology companies (SaaS, AI, cloud, enterprise software)
- Late-stage startups and scale-ups preparing for growth
- Technology-oriented SMBs and Mittelstand companies
- Corporates launching new tech products or business lines
- Private equity and their portfolio companies
Geographies
- Germany (home base, on-site available)
- Europe: DACH, France, Benelux, UK, Nordics
- North America (remote with periodic travel)
How We Work Together
Three Ways to Get Started
Not every challenge needs a long-term mandate. Sometimes a few hours with the right sparring partner will do. Sometimes you need someone to take the marketing wheel for six months. Here are your options.
- Strategy sparring and ideation
- Messaging and positioning reviews
- Campaign feedback and quick audits
- Targeted answers to specific questions
- Go-to-market strategy and product launches
- Digital marketing transformation
- Team building and agency setup
- Strategy sprints and investor readiness
- Embedded in the leadership team
- Strategy, execution and team leadership
- Pipeline ownership and reporting
- Coaching and building internal marketing capability
About
The Person Behind the Offer
My path through B2B tech started as an industry analyst, moved through product roles at Siemens/Unify, where I took the Circuit collaboration platform from prototype to market, before running a SaaS startup: as CEO of blueKiwi in Paris, I achieved first-time profitability with full organizational transformation and integration.
Most recently at Atos, I served as global marketing head for Data & AI, launching the Polaris AI platform and building marketing operations across international markets. Before that, as CMO Germany, I lead field marketing and drove digital transformation of the entire organization. This combination of product, strategy and operational leadership shapes how I work as a fractional CMO: I understand not just marketing, but the entire business.
Outside of work, I'm a runner and I write about the wine world for WeinLetter. I also serve on the board of Cnetz.
FAQs
Questions I Get Asked a Lot
What exactly does a fractional CMO do?
In short: I become part of your leadership team, but not on your payroll. I own the marketing strategy, build your team and drive execution, just like a full-time CMO would. The difference: you book exactly the capacity you need. A consultant delivers slide decks. A fractional CMO does the work.
When does hiring a fractional CMO make sense for a B2B technology company?
Typical scenarios from my experience: you’re launching a new product and need a seasoned GTM lead. Your founder-led sales is hitting a ceiling and needs a structured marketing engine. You’re preparing for a funding round or exit. Or you’re bridging a leadership gap in marketing, without a nine-month recruiting process.
How does a fractional CMO engagement typically work?
Most clients start with a strategy sprint of 2–4 weeks: assess the current state, set priorities, deliver first quick wins. From there, we move to an ongoing retainer, typically 1–3 days per week. I sit in your leadership meetings, work directly with your team and agencies. And when priorities shift, we adjust scope accordingly.
What is the difference between fractional CMOs and strategic advisors and consultants?
Consultants deliver recommendations and leave. A fractional CMO takes ownership: of strategy, team and results. I’m part of your leadership team, not an external supplier. That also means I’ll tell you when something isn’t working, even when it’s uncomfortable.
What makes Philipp Bohn different from other fractional CMOs?
Most fractional CMOs come from marketing. I’ve been a startup CEO, VP Product, Chief of Staff and CMO. That means I don’t just understand the marketing pipeline. I understand board dynamics, product roadmap pressure, and what the investor expects at the next quarterly. Add international experience across four countries, in corporates like Atos and Siemens and the startup blueKiwi.
Let’s talk.
No sales pitch, no questionnaire. Drop me a line and we’ll figure out together if and how I can help.
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