Strategic marketing leadership without the full-time overhead.
20+ years of hands-on experience scaling marketing for enterprise tech, SaaS platforms and AI ventures globally.
Experience at a Glance
Service Portfolio
B2B Marketing Expertise, On Demand
From strategy through execution, I bring senior marketing leadership to your team exactly when and where you need it.
Marketing Strategy & GTM
Market positioning, messaging frameworks, go-to-market planning and branding.
Thought Leadership
Strategic messaging, content strategy, executive positioning and analyst relations that establish awareness and credibility.
Campaigns & Demand Generation
Campaign frameworks, marketing automation, lead generation, and partner marketing programs.
Team & Org Building
Hiring, coaching and leading distributed marketing teams. Agency selection and management.
Digital Marketing Transformation
Implementation of digital processes and tools, including marketing AI stack.
Product-Led Growth
Cross-functional collaboration with product teams. Product-market fit validation and growth validation.
Why a Fractional CMO?
Senior Impact, Fast Return
Get the strategic marketing leadership your business needs with the flexibility it deserves.
C-Level Impact, Flexible Cost
Senior marketing leadership at 30–50% cost of a full-time executive hire.
Immediate Impact
Proven playbooks from 20+ years mean rapid strategic contribution with minimal ramp-up.
Cross-Functional Breadth
CEO and product leadership background enables alignment well beyond the marketing function.
Scalable Engagement
Scale hours up or down as your business needs evolve. No long-term lock-in.
Startup Agility Meets Enterprise Rigor
Experience across corporate (Atos, Siemens), startup (blueKiwi) and private equity (Gores Group) environments.
Global Perspective
Operated across Germany, France, Netherlands, UK — with pan-European and transatlantic networks.
Target Market
Who I Work With
Customers
- B2B technology companies (SaaS, AI, cloud, enterprise software)
- Late-stage startups and scale-ups preparing for growth
- Technology-oriented SMBs and Mittelstand companies
- Corporates launching new tech products or business lines
- Private equity and their portfolio companies
Geographies
- Germany (home base — on-site available)
- Europe: DACH, France, Benelux, UK, Nordics
- North America (remote with periodic travel)
Engagement & Pricing
Flexible Models, Tailored to Your Needs
All rates reflect senior-level expertise (20+ years). Volume and longer-term arrangements available on request.
About
Meet Your Fractional CMO
Philipp brings 20+ years of B2B technology leadership spanning marketing, product and general management. As global marketing head for Data & AI at Atos, he launched the Atos Polaris AI platform and built marketing operations across global markets. Previously, as CMO Germany at Atos, he led field marketing transformation and all aspects of regional marketing.
Beyond marketing, Philipp served as CEO of blueKiwi in Paris where he achieved first-time profitability with full organizational transformation and integration. At Unify (previously Siemens Enterprise Communications), he served as VP Product and Marketing, Chief of Staff and market analyst, launching the Circuit collaboration platform from prototype to general market availability. He started his career as an industry analyst with a focus on B2B technology. This cross-functional depth in product, strategy and operations is what sets Philipp apart as a fractional CMO who understands the full business picture between strategy, implementation and culture.
In his free time, Philipp is a runner and writes for WeinLetter.
FAQs
What Senior Leaders Ask About Fractional CMO Services
What exactly does a fractional CMO do?
A fractional CMO provides senior-level marketing leadership on a part-time or project basis. Unlike a consultant who advises from the outside, a fractional CMO embeds into your leadership team, owns the marketing strategy, builds and coaches your team, and drives execution. The difference to a full-time hire is flexibility: you get C-level expertise at a fraction of the cost, scaled to your current needs.
When does hiring a fractional CMO make sense for a B2B technology company?
A fractional CMO is the right fit when your company needs strategic marketing leadership but is not ready for (or does not need) a full-time CMO. Typical scenarios include: launching a new product or entering a new market, scaling from founder-led sales to a structured marketing engine, preparing for a funding round or exit, or bridging a leadership gap. Companies from late-stage startups to established corporates launching new business lines benefit from this model.
How does a fractional CMO engagement typically work?
Engagements are flexible and tailored. Most clients start with a strategy sprint (2-4 weeks) to assess the current state and define priorities. From there, we move to an ongoing retainer, typically 1-3 days per week. I integrate with your leadership team, attend key meetings, and work directly with your marketing staff and agencies. Engagements can scale up or down as needs evolve.
What is the difference between fractional CMOs and strategic advisors and consultants?
Fractional CMOs are actually part of the senior leadership team on a temporary basis and work directly with the teams. Their responsibilities range from strategic development to execution on an operational level.
What makes Philipp Bohn different from other fractional CMOs?
Most fractional CMOs come from a pure marketing background. Philipp combines 20+ years of B2B technology marketing with hands-on experience as a startup CEO, VP Product, and Chief of Staff. This cross-functional depth means he understands not just the marketing playbook, but the full business context: product strategy, team dynamics, investor expectations, and organizational transformation. He has operated across Germany, France, the Netherlands, and the UK in both corporate (Atos, Siemens) and startup (blueKiwi) environments.
Ready to accelerate your marketing?
Let’s discuss how fractional CMO leadership can drive your next phase of growth.
✉ contact@philippbohn.com